Adventures in Sparkles and Ruffles: The Planner and The Scammer

I saw the picture almost immediately after it happened. I'd spent the previous decade getting my hands on pictures from every runway show and look book that I could. I clicked through images of accessory close-ups, atmosphere, and attendees until my wrist ached. But by 2014, I'd started to take less note of who was sitting front row. Fashion week was changing and the importance of that publicity venue was waning.

But there were still some shows where an invite mattered, where a front row seat meant something. Chanel and Dior and Louis Vuitton's elaborate runway productions are always chockablock full of their ambassadors, the women who help sell their shoes and leather goods and perfumes to the masses. Because these contracts last for years and are generally renewed repeatedly, the same faces are seen again and again. Creative directors step down or burn out, years pass, but still Charlize Theron is in Dior and Jennifer Connolly wears Louis Vuitton.

Miu Miu is one of the last shows to walk during Paris Fashion Week and always has a front row full of buzz. While many of the women given access to those seats end up in a Miu Miu campaign, the brand prefers to cycle through young actresses and models from season to season instead of committing to a few for long stretches. More importantly, the Miu Miu front row crowns those who are newly it, the term that entered our cultural lexicon with the Clara Bow silent movie of the same name and whose slippery concept rising stars, especially female ones, continue to chase to this day.

I think it's safe to assume that Rihanna was there simply because she liked the idea of it. The fashion side of the celebrity game has never seemed like a chore for her. In fact, she has always seemed to find real joy it it, and she was at a point in her career where she could do as she liked.

On the other hand, Lupita, fresh off her Oscar win for 12 Years a Slave, was a new name and a new face. She bookended her many red carpet appearances of the preceding fall and winter with Prada, the sister brand of Miu Miu, first at the movie's Toronto Film Festival premiere and finally on her triumphant night only days before the show.

I wasn't surprised to see her seated there taking a picture with the stars of 2013's Palme d'Or winner.

And I wasn’t surprised when she was selected as one of the faces of the Spring/Summer 2014 Miu Miu campaign.

But I was surprised to see the picture of these two seatmates return to my life a couple of months ago. The image had originally taken over Tumblr, but I am just old enough to not understand how Tumblr works or what happens there. It wasn't until it resurfaced on Twitter that I became aware of its second life as a meme. Hadn't this picture been around for years? I reminded myself that not everyone spends hours following the goings on of various fashion weeks. The excitement spread to the two women at the center of it all, and I let myself get a little giddy about it as other creatives jumped in to say they found it intriguing as well.

What is a scamming movie if not a cousin to a heist movie? And didn't I love heist movies?

I knew there were probably going to be issues around attribution and Hollywood is still itself, so when the fervor died down, I let the image drift to the back of my mind again. Then the news broke. It was happening. Something that would make many of us happy had been willed into existence. This year has been kind to very few of us, but here was something to celebrate. Instantly my mind ran off in search of an answer to a pressing question. What would these characters wear? It would be so easy to put them in seasons and seasons of Prada and Miu Miu's quirky chic. But a scammer must wear many masks and many masks calls for many brands.

I'm sitting on five seasons worth of bookmarks going all of the way back to Resort 2017. If I get out of my own way, I could still write something about many of those seasons. But Resort 2017 is over now, and this is my chance to finally give it the due it deserved.

I started with what they would wear when alone and hanging out together, possibly while constructing a new plan in the modern kitchen of a beautiful loft that some gullible man pays the rent for. Or maybe when they're tucked into a quiet corner of the neighborhood coffee shop where they've become close to a barista who supplies them with complimentary espresso. The clothes that you truly live in. Those worn when all of those performative parts of your personality are turned off. The ones that you wear with someone you trust.

For Both

At Sonia by Sonia Rykiel

At A.L.C.

For The Planner

At Sonia by Sonia Rykiel

At Sportmax

At Timo Weiland

At Alice + Olivia

At Mara Hoffman

For The Scammer

At Rachel Zoe

At Tomas Maier

At Haney

At Rodebjer

At Victor Alfaro

Then I chose one Resort 2017 collection as the core inspiration for each of their on wardrobes.

For The Planner, it was Holly Fulton's playful patterns.

For The Scammer, it was the luxe architectural feel of Maticevski.

From those points of reference, I went about the fun but somewhat overwhelming task of further flushing out their on closets.

The Planner with her offbeat prints and full skirts and Peter Pan collars.

At Sonia by Sonia Rykiel